At dating experts, we are often asked where a brand performs best within the UK. A site may claim to be the biggest in the country, but rarely does any brand make such claims about local figures. Yet of course to their customers, this is the most important question: How many people are using the service in their local area.
Looking at search volumes is an easy way to get an idea. Zoosk search, for example, is much higher in some parts of the country than others. It’s true that overall Zoosk is a very big player right across the country, but you may be interested to discover where it is searched for most.
Zoosk Search in the UK
It turns out that Zoosk is especially popular in the midlands. With Wolverhampton, Ipswich, Norwich and Preston all in the top ten cities that searched for the dating giant in 2015.
Zoosk Search volumes. What they mean for you
Google Trends is just one of the publicly available tools that you can utilise to help you, as a customer, gauge the popularity of a particular dating site, or indeed any brand, in your area. It’s a good piece of information to know. High search numbers is closely related to high numbers of new members. Newly joining members are the lifeblood of dating sites and make for the best, most active sites.