What's different about TrueView and it's real strength is the activity suggestions page. This 'Stuff to do' page that is well maintained and full of great ideas for nights out in London and other major cities. It's also easier to use than the Time Out site and it's clearly the intention to make this a 'go to' place for listings.
Having something in mind you want to go to is a great starting point for organising a date. It's a natural way to tease out people with shared interests and it gives you something to talk about.
Overall then a clever angle, getting its users to approach online dating in a slightly different way and aiming to get them out and about in the process. Clearly the TrueView team are doing something right as they were this years' winners of the 'Best newcomer app' trophy at this year's UK Dating Awards
TrueView at a glance.
Get dates and find things to do at the same time
Start with the end in mind: Think of the perfect date and then find the perfect date !