World Cup Sex

World Cup Sex

Surge in extra-marital affairs expected during world cup as men cash in on watertight excuse for a late night out, reveals online dating experts

More than men than ever are registering for casual sex and affair sites in the run up to the World Cup kick off reveal internet comparison site dating-experts.co.uk

Is it just coincidence or are men thinking about more than just football as they look forward to a long month of late beery nights? Dating-experts suspects that what might have started out as a generalized excitement about the football and drinking, may be starting to crystalize into something a little more naughty in the minds of many married football fans this year.

  • 23% more searches for ‘Causal Dating’ and ‘Flirt and Chat Sites’ the two weeks before world cup kick off.

  • Disproportionate high increase amongst 40 to 50 years olds.

  • 90% click-through rates from these searches are from men.

  • June is normally a quiet period for online dating and searches on all other terms have reduced in the same period.

Coming home drunk at 2 in the morning on a weekday is the sort of behaviour that will leave most married men expecting a lot of trouble the next morning. Where have you been and with whom? But, with this year’s world cup they suddenly have a watertight excuse to stray. With a game kicking off at 11pm most nights for the next week, nobody is going to expect them home earlier!

It could of course all be a coincidence, but dating-experts has seen a marked increase in the number of 40 to 50 year old men searching for more causal dating terms and registering on more affair orientated dating sites. It seems for some at least, the world cup strategy is to play away from home….

For more tips about how to make the most of the world cup see: First Football Date.

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