"Infidelity has always existed! It is true that the Internet has made extramarital encounters between women and men easier, but it did not create the idea."
Earlier this month CEO Ravy Truchot talked to Dating-experts about his female focused extramarital affair site, Gleeden. He told us how important security was to his customers and how he didn't think they would be prepared to accept the lower levels of security of free apps.
Dating-experts: Which feature(s) make your product an outstanding dating experience and how do you drive growth in this competitive market place?
Ravy Truchot: Gleeden.com is a unique concept that has never been seen before in the Online Dating industry. It is the first female-designed extramarital dating site: on a daily basis, our 100% feminine team - along with experts such as psychologists or sexologists - work to empower women on the website. Far from being a naughty or suggestive website, Gleeden.com is a premium and classy website dedicated to extramarital relationships.
Dating-experts: The Online Dating industry provides people with plenty of options. Do you think your industry changed how people think about relationships over the course of the last 10-15 years? Do you think people tend to move from one relationship to the next faster than they used to before online dating existed? Is this a good thing?
Ravy Truchot: Gleeden.com is made for married people - or those in a relationship - seeking an affair. Infidelity has always existed! It is true that the Internet has made extramarital encounters between women and men easier, but it did not create the idea.
Dating-experts: Do you think that online dating has become more sexualized in recent years as it has increasingly switched to mobile? Have apps like Tinder made casual dating mainstream – even for women? And if so, do you think that this trend is likely to continue or will serious matchmaking stage a come-back?
Ravy Truchot: Gleeden.com pursues new technologies as core way to develop business and to keep offering our members the best features possible. With the Internet, everything is faster: we live in a world where instantaneousness rules relationships between people, and this is just the beginning. Women certainly enjoy using the Gleeden app. Here they can geolocalize their search for a potential lover and find someone local to spice up their love life.
Dating-experts: Can you share with us your view on how the casual dating market has evolved over time? Do you see any changes in terms of female/male user ratio, different sexual preferences, and increased number of sexually explicit profile pictures etc?
Ravy Truchot: There are more and more women everyday on Gleeden.com. Our website provides the safest environment for them: they are in control. Gleeden.com is a premium website where no explicit or obscene content is allowed: we have a team specially dedicated to moderating members’ profiles. Every time a picture/description is submitted by a member, our 24/7 moderation team has to approve it first before it appears on Gleeden.com. This way we ensure the best environment possible to our members.
Dating-experts: In the last two years we have seen a rise of free dating apps, especially Tinder. Are you concerned that these free apps destroy value in the marketplace and re-define usual market prices?
Ravy Truchot: This concerns people having a specific vision of dating, linked to «fast consumption». History shows us that free services don’t last. On Gleeden.com, married men and women are paying for security, confidentiality and discretion. With free apps, people take the risk of accepting a lower level of security.
Dating-experts: Do you envisage wearables changing the way people use online dating, the way smartphones did?
Ravy Truchot: With wearables, meeting people is more immediate and instantaneous. But I do not think wearables are going to revolutionize the way people use online dating.
Dating-experts: Are you preparing a mobile version of any of your sites specifically for the Apple Watch or other wearables?
Ravy Truchot: Our aim is to improve Gleeden.com every day and to offer the best services to our members. For now, we prefer to focus our efforts on existing mobile versions rather than developing a new version adapted to the Apple watch or other wearables.
Dating-experts: What do you feel are the most important success factors to ensure your dating service will still be a big player over the next 10 years?
Ravy Truchot: Unlike other dating websites, Gleeden.com has a 100% real members policy. Each profile is approved by the moderation team and members can report any type of inappropriate behavior to them just by clicking on a simple button. This is why Gleeden.com is unique: it provides the safest environment for people looking for an affair. Also, what makes the difference between Gleeden.com and the competition is that the website has been made by women for women: they are the queens on Gleeden.com! On the website, they have created a secure and confidential place where they are happy to pursue discreet affairs.