Guardian Soulmates - Review

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Guardian Soulmates
Price range: 
Medium
Target group: 
30 to 40s
40 to 50s
50+
Time to register: 
1-5 Minutes
Rating total: 
7

Summary

One of the UK's best loved dating platforms delivered to you by a trusted brand, Guardian Soulmates is the first choice for many a young professional searching for love.

Ratings for Guardian Soulmates

Communication functions: 
6
Search functions: 
5
Usability: 
7
Free functions: 
7

About Guardian Soulmates

Guardian Soulmates is pitched fair and square at the 30+ segment of the newspaper’s readership. In other words, people use guardian soulmates because they want to find educated, professional and liberal 30 somethings to go on dates with. Thanks to the Guardian newspaper’s leading stance on providing its services online, it is one of the best established of the newspaper branded dating sites and probably the most effective place to do ‘broadsheet dating’.
 
Guardian Soulmates does seem to have been successful in being the no1 destination for educated singles, and probably provides a more genuinely elite community (of a certain persuasion) than many of the dating sites that pitch themselves at this ‘upper crust’ market more directly.
 
One great feature that stands out immediately is that profiles and photos are visible to anyone who comes to the site, right from the get go. This means you can see who is signed up in your area before you even commit to registering. It also illustrates how confident the guardian is in its offer. No need to hide the truth here, Guardiansoulmates has dozens of attractive, educated professionals staring out at you from every page view.
 
Guardian Soulmates was launched in 2004. It was one of the first papers in the world to deliver its content online for free and one of the first to set up a online dating service. It is a well-established and well trusted brand.
 
As you would expect from a high quality broadsheet, the written content on the site is above average, this particularly applies to the blog and advice sections of the site. Otherwise the layout is fairly standard and simple, but not unattractive for that.
 
The quality of the matches available on Guardian Soulmates is probably second to none. Very few of the profile fields are mandatory, so not everyone has a lot of information on their page, and some just scribble a sentence or two to explain themselves. Nonetheless, in terms of the education levels, job levels and types, you are unlikely to find a more creative or better educated crowd anywhere else – if that’s what you’re into.
 
Again, one of the great advantages of Soulmates is that you can view all of this on your first visit, for free. If you want to talk to any of the people you see then a subscription will be required. Prices are mid ranged, starting at £32 for one month’s messaging.
 
Customer services is available via email template.

Prices for Guardian Soulmates

1 month 32.00 £ -
3 months 21.33 £ -
6 months 16.00 £ -

Tab function sets

Guardian Soulmates at a glance.

Advantages: 

Service is provided by a very trustworthy brand
Provides access to and 'elite' group of left leaning singles
Allows instant access to view customer profiles and pictures so you can get a good idea of who is availalbe on the site without even registering

Disadvantages: 

Guardian Soulmates caters for a niche group and will not be to everybody's tastes
Site does not really have a lot of additional features or sophisticated search functions.

Summary

Product: Guardian Soulmates - Review
Rating by the editors of: Dating-Experts.co.uk
Total result: 7 / 10

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