Willow is a beautifully designed site, laid out around the theme of a Willow tree. Green, with a little willow tree logo and the tag line "Branch Out"
Willow encourages people to chat to each other by asking its users questions. Questions such as ‘What would you do if you won the lottery?" The revealing answers then help people make non-picture based choices about each other. They get into conversation and then can decide to release pictures to one another.
So not picture swiping here. Willow is all about getting to know other users before you see their picture
Willow at a glance.
Branch out is a great tag line
Hard to see the difference with some other dating services on the market.