UK dating site

One of the most important factors in deciding which UK dating site is right for you, is which sites have the most members in your local area. This is actually quite a difficult piece of information to find out and some dating sites really won’t let you know this until after you have subscribed to their service. Dating-experts does its best to de-mystify the dating industry and tries to give consumers and idea of which UK dating sites have good local coverage in different parts of the country.

At its simplest we do this just be averaging out total membership numbers across the UK and discovering which UK dating site has the highest chances of good membership numbers when divided across total population densities. However, we do also conduct a lot of investigative work, asking UK dating sites for local figures (often not forthcoming) and doing our own spot checks. Where we can see that many of our customers are from a certain region, we go to work registering and using the main UK dating sites as a user registered in that area. This gives us a one time (depending how often we update it) snapshot of how the service performs for a given area.

Discovering which UK dating site is right for different age and interest groups is actually a lot easier. The extent to which a service effectively meets the needs of specific types of people really depends on the way they brand their offer. Branding is a self-selecting mechanism. Nobody under 40 is going to register for a website that brands itself ‘second chance’ or ‘senior date’. Likewise, flirting apps do not attract a lot of use from pensioners (barring the odd old-timer trying his luck). However, there are layers of complexity within this that require some knowledge of the industry to unpick. For example, many sites these days have different brands all going back to the same database. So the same service may advertise itself as a senior and a youth website, when in reality they all end up in the same pot. This so called ‘white labelling’ is not necessarily bad for the consumer, but it can have detrimental effects in certain circumstances. For example, if a site brands itself Christian dating on one page and sex dating on another (an extreme example, but you get the point). The dating-experts team knows the industry backwards and as such, takes all this insider information into account when it delivers its ‘niche’ scores in the search engine that you can find on our home page.

Of course, in the end nothing replaces diligent research by the consumer themselves and we highly recommend that everybody thinking of using a particular site, or especially before they pay for a subscription, does a search for the brand name on google. You should be able to find some customer reviews out there that will give you a clue as to the websites integrity.